K&B: The Design Innovation

Racing Towards

the Future

K&B: The Design Innovation Racing Towards the Future

K&B, the Puricelli Group brand dedicated to kitchen and bathroom environments, is the perfect example of how innovation can become a lifestyle. 
Every K&B product is designed to combine aesthetics and functionality, meeting the needs of a market increasingly focused on quality, sustainability and design. This commitment to excellence is reflected in every solution offered: durable, antibacterial, and heat-resistant materials that are easy to maintain, ensuring long-lasting performance and reliability.
The K&B brand is more than just a signature on a product: it is a true design philosophy aimed at improving everyday life by creating spaces that are not only visually appealing but also built to last. With innovation as its foundation, K&B has established itself in the world of interior design as a brand capable of anticipating the needs of those seeking modern, functional, and sustainable solutions.

The Partnership with GYTR GRT Yamaha: A Step Towards Shared Excellence

K&B’s entry into the world of motorsport through its partnership with the GYTR GRT Yamaha WorldSBK Team for the 2025 and 2026 seasons is a natural extension of a brand that has always pursued excellence. The shared values of innovation, performance and attention to detail create a perfect synergy between K&B and the team. Just as K&B has made innovation and quality its strengths, the Superbike team works tirelessly each year to enhance its track performance, constantly seeking more advanced solutions.

Luigi Mario Ceruti Puricelli, President of Puricelli Group, commented: “This partnership represents the union and collaboration between two entities that share values such as strength and courage in the constant pursuit of excellence.”


K&B aligns with the mission of the GYTR GRT Yamaha WorldSBK Team, which continuously pushes its limits to achieve extraordinary results. This sponsorship is not just about visibility, it is an opportunity for K&B to expand its horizons, bringing its commitment to innovation into the highly competitive world of racing.

K&B: Quality and Sustainability in Every Detail

On the track, as in kitchens and bathrooms, K&B stands out for its meticulous attention to detail and the careful selection of materials. The brand’s presence on the Yamaha R1 bikes of riders Remy Gardner and Dominique Aegerter is just one aspect of its involvement, its innovative design will also be reflected in the team’s pit areas and other strategic spaces.
Every K&B product is designed to keep pace with modern demands for sustainability and durability. Through continuous research, the brand has developed materials that are not only highly functional but also environmentally friendly, addressing the growing need for eco-conscious design solutions. The collaboration with the GYTR GRT Yamaha WorldSBK Team is another step in K&B’s journey to expand its values into a field where precision, attention to detail, and performance are paramount.

Conclusion: K&B, A Brand Beyond Boundaries

The partnership with the GYTR GRT Yamaha WorldSBK Team marks a new phase for K&B, which is no longer just revolutionizing interior design but is also making its mark in an environment where performance and quality are essential. The innovation that has defined the brand in the furniture sector now finds new expression, racing alongside the team in international competitions.
With K&B, design is not just a concept tied to spaces, it is a value that transcends industries, always driven by the pursuit of excellence. And just like in racing, where every detail makes a difference, each K&B product is crafted to deliver the highest standards of quality, functionality, and aesthetics. K&B is ready to race towards a future where design and performance come together to create ever more advanced and sustainable solutions.
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